IP For Startups: The Basics
Join Columbia Business School Alumni Club of NY to learn about practical intellectual property protection and enforcement strategies.
Imagine you have put all your time, energy, dedication - and money - into your startup, only to have someone copy your idea and promote it at a lower cost. [CBSAC/NY event]
Or, imagine that instead of someone stealing your idea, you are hit with a lawsuit by someone else claiming that you are infringing on their ideas?
You need to have a common sense IP protection and enforcement plan in place to avoid, or at least minimize the risks associated with, these situations. You also want to ensure you own what you have created (your brands, your content, your inventions, etc.) so you can leverage that valuable IP, prevent others from copying it, and use it as the foundation upon which you build your new business.
For many startups, trademarks, patents and copyrights are critical assets – sometimes the only assets. How does a startup protect its investment, position itself to thrive in a competitive marketplace, and also protect itself from lawsuits for infringement and other hazards of creating brands, content, products, and technology? What you don’t know can knock you out of business before you even begin, or significantly diminish the value of your enterprise.
This practical program will review what you need to know to make informed, strategic decisions with respect to the key IP categories:
- Trademarks
- Patents
- Copyrights
- Trade Secrets
- The program will also touch upon the following timely topics:
- IP and Social Media
- Domain Names
- Copyright and Patent Protection of Software and Websites
- Cease-and-desist letters: When to send one; what to do if you receive one.
- Infringement suits and patent trolls: When to initiate an infringement action; how to position yourself to defend against an allegation of infringement
Join us for a discussion of these critical topics with Darren Geliebter, Wing Chiu and Lucian Chen from the IP law firm of Lombard & Geliebter LLP. They will share their experience and wisdom on dealing with these complex issues.
DATE: Thursday, January 10, 2013
TIME: 6pm to 6:30pm (Registration); 6:30pm to 8:30pm (Program)
PLACE: Condé Nast, 4th Floor Auditorium 4 Times Square (145 West 42nd Street between Broadway & 6th Avenue) New York City Government-issued identification required for building entry
COST: $25 for CBSAC/NY, LBSAC/NY, and MCC Members (pre-registration required) $40 for non-members (pre-registration required)
Join CBSAC/NY to enjoy members’ pricing and many more benefits!
No walk-ins will be permitted.
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